Crafting Digital Experiences That Feel Effortless
About
Results-driven digital marketer with 5+ years across real estate, IT services, and agencies. Currently leading digital strategy at DBiz.ai for Aldar Properties, a $24 Billion enterprise. Expert in GA4, GTM, SEO/SEM, and marketing automation — delivering measurable ROI and executive dashboards. Strong foundation in technical SEO, schema markup, and WordPress optimization. Now leveraging AI-powered marketing tools including Generative AI, Predictive Analytics, GEO (Generative Engine Optimization), and intelligent automation to drive enterprise growth. Passionate about turning complex data into clear, actionable strategies that accelerate business performance at scale.
Experties
Google Ads
Google Analytics (GA4)
SEMrush
Google Tag Manager
Content Management Systems
Looker Studio
Salesforce Marketing Cloud
Social Media Strategy
SEM/PPC (CPC, CTR, CPA)
GTM
Technical SEO
Go-To-Market Strategy
On/Off Page SEO
DBiz.ai (Contracted to Aldar Properties, Abu Dhabi)
Associate Tech Lead – Digital Marketing
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Spearheaded digital analytics and marketing operations for Aldar Properties, a $24 Billion real estate enterprise, leading a cross-functional team of 20+ members within DBiz.
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Architected a unified GA4 measurement framework integrating GTM, Salesforce, and Looker Studio, establishing a single source-of-truth reporting ecosystem.
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Engineered automated performance dashboards and Datadog monitoring alerts, delivering 30% ROI growth and an 18% reduction in CPA.
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Grew DBiz's LinkedIn community from 5K to 65K followers (+1,200%) through data-driven content strategy and competitive intelligence.
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Led technical SEO initiatives achieving LCP under 2.5s and a 28% improvement in site speed, alongside advanced schema markup integration.
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Optimised SEM/PPC campaigns, driving a 22% increase in conversions quarter-on-quarter and executing a $4K video campaign that generated 70K+ impressions.
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Governed web and social media strategy across Aldar's digital portfolio, ensuring brand consistency, UX cohesion, and platform-wide performance alignment.
Start Year
October - 2023
End Year
Nous InfoSolutions, Bangalore
Inbound Marketing Manager
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Owned inbound roadmap (SEO, content, email automation) aligned to GTM; achieved ~200% organic growth and 2.3× MQL increase.
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Executed SEM/PPC pilots improving CPC, CTR, and CPA; established KPI reporting cadence.
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Introduced SharePoint for content operations and aligned cross- functional teams (sales, product, leadership).
Start Year
May 2022
End Year
Whirlwind
Digital Marketing Executive
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Delivered technical SEO and content strategy gaining +3000% organic traffic growth in 6 months.
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Improved Core Web Vitals and conversion rates through CRO testing and WordPress optimizations.
Start Year
Nov 2020
End Year
ICICI Bank Ltd
Wealth Relationship Manager
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Managed 300 + HNI clients (₹ 24 Cr portfolio) and achieved quarterly revenue targets via CRM-driven cross-sell and retention.
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Expanded product penetration by identifying tailored wealth solutions for each client segment.
Start Year
May 2019
End Year
01.
Analytical Problem Solving
I apply the systems-thinking mindset from my Engineering roots at NIT Trichy — breaking complex marketing challenges into structured, data-driven frameworks that turn ambiguity into clear, actionable strategy.
02.
Research-Backed Decision Making
My MBA in Marketing at NIT Trichy sharpened my ability to translate market research and consumer behavior theory into real-world campaigns — turning academic rigor into measurable business outcomes.
03.
Cross-Disciplinary Innovation
Bridging Mechanical Engineering logic with Marketing science, I bring a rare dual-lens perspective. I connect technical precision with human psychology to build campaigns that perform as reliably as they resonate
04.
Growth Through Curiosity
From campus activations at Times of India to reactivating 2,000+ dormant customers at Pikkol — I've always learned by doing, turning every internship and side project into a growth experiment.
about ME
Where Human Behavior Meets Digital Innovation
Engineer by training. Marketer by passion. Growth architect by choice.
I studied Mechanical Engineering and earned my MBA in Marketing at NIT Trichy — where I learned that the best strategies aren't built on gut feeling, they're built on systems, data, and relentless curiosity.
That's the lens I bring to every brand I touch. Not just campaigns — but frameworks that compound, audiences that grow, and results that last.