Associate Tech Lead · DBiz.ai · Client: Aldar Properties

Raw data in.
Revenue out.

Senior Marketing Analytics & Data Strategy Leader — Kochi, India

Marketing analytics leader with 5+ years turning raw multi-source data into revenue-driving insight. Currently architecting real-time pipelines that unify 9 enterprise platforms into single-pane Looker Studio dashboards for Aldar Properties, a $24B real estate enterprise.

Download resume ↓ See the work

9 → 1platforms unified

Keyur · building the dashboards

+30%ROI on paid media

Career readout · live

Years in analytics

Platforms unified

ROI on paid media

Cross-functional team

Career timeline

From bank floors to a $24B data pipeline.

Six years across BFSI, agency, SaaS, and enterprise real estate — a steady move from managing money to engineering the analytics that grow it.

Oct 2023 — Present

Associate Tech Lead — Digital Marketing

DBiz.ai — Kochi · Promoted from Senior Digital Marketing Specialist, Sep 2024

Client: Aldar Properties — $24B UAE Real Estate Enterprise

Architected a real-time multi-source pipeline via Google Apps Script & REST APIs, unifying 9 platforms (GA4, Firebase, ForgeRock, Genesys, GCP, Search Console, Salesforce, Datadog, Tableau) into one Looker Studio master dashboard — daily cross-portfolio insight to C-suite across 7 business units.
Engineered end-to-end full-funnel demand generation from impression to net MQL — lead scoring, pipeline attribution, and CRO — delivering +30% ROI and 18% CPA reduction across paid media.
Drove NPS & customer-journey analytics across Hospitality, Estates, Education, Darna and Rewards — integrating Qualtrics, Firebase events and GA4 into unified conversion-funnel tracking.
Led a cross-functional team of 18 across 5+ client accounts; managed ₹17–34L/yr ad spend (+22% conversions QoQ) and scaled DBiz LinkedIn from 5K to 95K followers (+1,800%).

May 2022 — Sep 2023

Inbound Marketing Manager

Nous InfoSolutions — Bangalore · IT Services & SaaS Product Company

Grew organic traffic ~200% and MQLs 2.3× by owning the B2B inbound roadmap — SEO strategy, content calendar and HubSpot email automation aligned to GTM.
Built and launched the corporate site and Testree product website with full GTM tag architecture, conversion tracking and on-page SEO for measurable pipeline attribution.
Streamlined content operations via a centralized SharePoint workflow — ~30% faster campaign turnaround — and ran SEM/PPC pilots improving CPC, CTR and CPA.

Nov 2020 — Nov 2021

Digital Marketing Executive

Whirlwind — Vadodara · Digital Marketing Agency

Drove +3,000% organic traffic in 6 months through technical SEO, content strategy and Core Web Vitals optimization.
Boosted Google PageSpeed to 95+/100 and cut LCP under 2.5s via CRO testing and WordPress optimization.
Managed SEO, SEM and social campaigns for e-commerce and services clients; built Looker Studio dashboards to track performance against KPIs.

May 2019 — Jul 2020

Wealth Relationship Manager

ICICI Bank Ltd — Ahmedabad · Financial Services

Managed 300+ HNI clients across a ₹24 Cr AUM portfolio — using CRM-driven segmentation and analytics to surface upsell opportunities and beat quarterly targets.
Structured tailored wealth solutions per segment, including a ₹1.5 Cr placement into the HDFC Balanced Advantage Fund.

Capabilities

A full analytics-to-revenue stack, in one operator.

Measurement, marketing operations, and the leadership to ship it across teams.

01 / Analytics & Data

Measurement & instrumentation

GA4GTMLooker StudioFirebaseGCPREST APIApps ScriptAttribution ModelingA/B Testing

02 / Marketing Ops

Full-funnel demand generation

Full-Funnel Demand GenLead ScoringMQL PipelineCampaign ManagementCROCore Web VitalsMarketing Automation

03 / Martech Stack

Enterprise platforms

Salesforce MCHubSpotGoogle AdsSEMrushForgeRockGenesys CloudDatadogTableauWordPressShopify

04 / SEO / SEM & Leadership

Search & team command

Technical SEOOn/Off-Page SEOSEM / PPCSearch ConsoleSchema MarkupTeam of 18+Stakeholder MgmtOKR / KPIExecutive Reporting

Signal results

Numbers that moved because the data did.

+1,800%

LinkedIn growth

Scaled DBiz.ai from 5K to 95K followers through a data-led content strategy and competitive intelligence.

+3,000%

Organic traffic · 6 months

Technical SEO, Core Web Vitals optimization and content strategy — with PageSpeed lifted to 95+/100.

9→1

Platform data pipeline

Unified GA4, Salesforce, ForgeRock, Genesys, Datadog and more for a $24B enterprise — eliminating manual reporting.

2.3×

MQL growth

At Nous InfoSolutions, via an owned inbound roadmap spanning SEO, content and HubSpot automation.

+30%

ROI · 18% lower CPA

Across Aldar Properties paid media — through lead scoring, attribution modeling and CRO optimization.

₹24 Cr

AUM · 300+ HNI clients

Managed at ICICI Bank using CRM-driven segmentation and data analytics to consistently exceed targets.

The foundation

Engineer's foundation, marketer's playbook.

NIT Tiruchirapalli — the clock tower

Both degrees come from the same campus: a B.Tech in Mechanical Engineering (2012–2016) and an MBA in Marketing (2017–2019) from NIT Tiruchirapalli, a top-10 NIT in India. The engineering half builds the pipelines; the marketing half decides what they should measure.

Along the way: five languages — English, Hindi, Gujarati, Tamil, and Bengali — and work spanning real estate, IT services, e-commerce, hospitality, BFSI, and SaaS.

Certifications

GA4 — Power Users & AdvancedGoogle · 2024
Google Tag Manager FundamentalsGoogle · 2024
Inbound MarketingHubSpot · 2023
Digital MarketingHubSpot · 2023
Search Engine OptimizationHubSpot · 2023
Certified Mutual Fund DistributorAMFI · 2019
Certified Insurance DistributorIRDAI · 2019

Industries

Real EstateIT ServicesE-commerceHospitalityBFSISaaS

Selected clients & brands

Aldar PropertiesHoliday Valley ResortsMoneyclubber360WineryTestreeNous InfoSolutions

Languages

English — FluentHindi — NativeGujarati — NativeTamilBengali

Raw data in.
Revenue out.

Nine signals. One source of truth.

From bank floors to a $24B data pipeline.